Love the logo. What's the significance of the name, and also the significant to you of the Nile being flooded as it relates to this business? Just curious.
"Kemet" translates from ancient egyptian to "black land". And their word "Deshret" translates to "red land" - which became our word for "desert". So Kemet is the name for the fertile black land the nile river created in their little corner of the world. It gave them their immense strength and global staying power for 5,000 years. This black land was created by the flooding of the nile each year.
The logo is a symbol of the ancient egyptian new year. The star is Sirius - the brightest star in the sky. The egyptians would track its progress throughout the year. It would dip below the horizon for 70-odd days. And the day it was first visible on the eastern horizon, right before sunrise, symbolized their new year. It was then that they knew the nile would flood and it was time for the beginning of the year's cycle to farm their land. And so the squiggle line below the star is the Nile. Symbolizing the beginning of a new year - a new day for the people. To celebrate and work hard for the coming bounty.
I chose the egyptians specifically for their universal healthcare + advanced techniques. We have record of them doing some surgeries with the same techniques we use today. Only 3,000-4,000 years ago. The rise of other empires still saw a return to egypt, begging for healthcare for their rulers when they fell sick. They were far ahead of their time.